SEO & GEO Agency · Ottawa

Ottawa's SEO & GEO agency
for local businesses.

Be found by humans and by AI.

Get Your Free SEO Audit → See My Services
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Pokwala helps Ottawa small businesses and tradespeople rank higher on Google and get discovered by AI platforms like ChatGPT, Perplexity, and Google AI Overviews. Your next customers are already searching. I make sure they find you.

53% of all website traffic comes from organic search
748% median ROI from SEO; every $1 invested returns $7.48
78% of local mobile searches lead to an in-store visit within 24 hours
14.6% SEO lead close rate, vs 1.7% for outbound cold outreach
What I do

Everything your Ottawa business needs to dominate search.

From building your site to ranking it and reporting on it, I handle every layer of your online presence so you can focus on the job.

SEO & GEO Optimization

Get your business ranking on Google and showing up in AI recommendations: ChatGPT, Perplexity, and Google AI Overviews. I handle keywords, page structure, and everything in between.

Google Business Profile

Get found on Google Maps when Ottawa customers search for what you offer. I set up, optimise, and manage your Google Business Profile so your listing works as hard as your website.

Analytics & Monthly Reporting

Clear monthly reports that show exactly where your rankings stand, how much traffic your site is getting, and what I'm doing about it. Understand the story behind your data.

Content & Website Management

I keep your site updated, accurate, and optimised. New service pages, blog posts, seasonal updates: I handle the content so your site keeps working for you month after month.

My belief

In today's market, a passive online presence means
missed opportunities for your Ottawa business.
Don't let potential customers pass you by; proactively shape your digital strategy to drive growth.

In the age of AI-powered search, visibility is the difference between thriving and being forgotten. Pokwala makes sure Ottawa businesses are found everywhere that matters.

Common questions

Everything Ottawa business owners ask me.

Yes, more than ever. Every day, millions of people search Google to find a plumber, a roofer, a web designer, a dentist near them. SEO is how you show up when they search. What has changed is that AI tools like ChatGPT and Google AI Overviews now also recommend businesses, and the businesses they recommend are the ones with strong SEO. If you rank well on Google, you tend to show up in AI answers too.

It depends on what you need. A one-time audit for a small business website is a much smaller piece of work than ongoing monthly management, where someone actively works on your rankings every month. What makes sense for you comes down to your goals and how competitive your industry is here in Ottawa. At Pokwala, I offer a free audit first so you know exactly what needs to be done before spending anything.

SEO (Search Engine Optimization) is the practice of getting your website to rank on Google. GEO (Generative Engine Optimization) is the newer practice of getting your business mentioned and recommended by AI platforms like ChatGPT, Perplexity, and Google AI Overviews. When someone asks ChatGPT "who is the best contractor in Ottawa?", GEO is what determines whether your business gets named. The good news: strong SEO and strong GEO are built on the same foundations: good content, clear information, and a trustworthy website.

How it works

Three steps
to ranking in Ottawa.

  1. Audit

    I look at your website, your current Google rankings, and what your competitors in Ottawa are doing. You get a plain-English report showing exactly where you stand and what's holding you back.

  2. Strategy

    Based on the audit, I build a prioritised plan: quick wins that move the needle in weeks, and longer-term plays that keep compounding.

  3. Execution

    I do the work. Pages optimised, content written, reports delivered monthly. You focus on your business; I handle your visibility.

Get started

Get a free Ottawa SEO audit, and I will provide the answers you need.

Tell me about your business and what you want to achieve. I'll review your site and come back with a clear, honest picture of where you stand in Ottawa search results, and exactly what to do about it. No obligation, no jargon.

  • Full technical SEO health check
  • AI discoverability check (ChatGPT, Perplexity, Google AI Overviews)
  • Ottawa keyword opportunity report for your industry
  • Priority actions you can start on immediately

Audit request received!

I'll review your details and be in touch within one business day with your personalised free audit.