Websites for contractors and trades
Your customers search when something breaks. A pipe bursts, the heat dies, a breaker keeps tripping. They pick from the first few businesses they find and call the one that looks trustworthy. Pokwala builds trades websites that show up in those searches and get the call.
Trades Pro is $4,495, or $2,995 for the first 5 founding clients. Or start at $249/month with nothing upfront.
Built to get calls, not just visits
- Click-to-call on every page. One tap from the search result to your phone.
- Quote or booking form. Customers can request a job at 10 p.m. without waiting for business hours.
- Your reviews, up front. Google reviews shown where customers decide whether to call.
- Fast on mobile data. Most trades searches happen on a phone, often in a hurry.
A page for every service and every area
Someone searching "water heater replacement Plano" wants a page about water heater replacement in Plano, not your homepage. Trades Pro sites include a page for each main service and up to a few key areas you cover. That gives Google a clear page to show for each search.
For example, a plumber might have pages for drain cleaning, water heaters, sump pumps and emergency plumbing, plus pages for the areas they serve.
Trades Pro package or a monthly plan
| Trades Pro | All-in monthly plan | |
|---|---|---|
| Price | $4,495 one-time (founding price $2,995) English and French: +$500 | $249/mo nothing upfront, 12-month minimum |
| Pages | 10 to 15, including service and key area pages | 5-page Starter site; more pages can be added |
| Hosting and updates | Hosting is $17 to $29/month on Wix or $20/month custom-built, paid to the provider. Or add a care plan for $99/month (hosting included on custom-built) | Included (custom-built site) |
| Domain | About $20/year, in your name | About $20/year, in your name |
| Best for | Established trades businesses that want the full setup | New or small operators who want to start without a big invoice |
Want to rank higher once the site is live? Add Local SEO for $599/month. Local SEO for trades →
Need a smaller site? The Starter and Growth packages start at $1,495. Compare all packages →
Web design for plumbers, electricians and HVAC
Plumbers
Emergency service pages, water heater and drain pages, and a clear "call now" for urgent jobs.
Electricians
Pages for panel upgrades, EV charger installation, rewiring and inspections, with license information visible.
HVAC
Furnace, air conditioning and heat pump pages, seasonal maintenance offers, and financing or rebate information where you offer it.
Contractors and renovators
Project galleries, service pages and a quote form that asks the right questions up front.
Working with trades across the US and Canada
I work with plumbers, electricians, HVAC companies and contractors anywhere in the US and Canada, in English or French. Everything runs by video call, phone and email, so where you are doesn't matter.
Trades website FAQ
Do I need a page for each city I serve?
For the main areas you want work from, yes. Each area page should say something specific about the work you do there, not just swap the city name.
Can customers book online?
Yes. Trades Pro includes a quote or booking form. If you already use a booking tool, I can link to it or embed it where that tool allows. On Wix, built-in online booking needs Wix's Core plan ($29/month, billed by Wix).
Will it work with my Google Business Profile?
Yes. I set up or clean up your profile and connect it to your website, since both help you show up on Google Maps.
I'm a one-person business. Is this overkill?
Start with the $249/month plan. It gets you a proper 5-page site without a big upfront cost, and you can add pages as you grow.
Find out what your website is costing you in calls.
Send your website, or your business name if you don't have one. I'll email you the 3 changes that would bring in the most calls, within 3 business days.