3+ years in-house SEO and web performance Bilingual: English and French
The person behind Pokwala
Ottawa SEO consultant.
Ottawa SEO consultant.
One focus. Real results.
Hi, I'm George Mangala, founder of Pokwala. I provide practical, high-impact SEO and GEO strategies to help Ottawa small businesses and tradespeople get found on Google and AI platforms.
Why Pokwala
A name built with intention.
Pokwala is a name I built from real pieces: a combination of family names that became something new with its own identity. That is the same philosophy behind the work. Nothing arbitrary, nothing off-the-shelf. Every strategy, every recommendation, every report is built for your specific business, not copied from a template and renamed.
Background
Built on real experience, not theory.
I hold a background in Economics and Digital Marketing, but my real expertise was built on the ground. For the past three years, I've managed web performance and SEO strategy for a Montreal tech product used by thousands of people daily, handling everything from deep Google Analytics data and technical schema to AI-era content optimization.
I don't do rigid, one-size-fits-all packages. Pokwala is about delivering clear, custom digital strategy for Ottawa businesses that want to dominate their local market.
GA4, Google Search Console, BigQuery, Looker Studio
Schema markup and structured data implementation
GEO and AI Overview optimisation
How it works with me
You deal with me directly. Start to finish.
When you hire Pokwala you get me directly: George Mangala, on every call, every audit, every report. I do not outsource your work to a team you have never met. When you bring a problem to Pokwala, I handle it personally, from diagnosis to delivery.
What I believe
How I think about the work.
Honesty over hype.
SEO takes time. I will never promise page one rankings in two weeks. What I will promise is transparent work, honest timelines, and a clear explanation of everything I do.
Results you can understand.
Monthly reports in plain language, not a wall of numbers that requires a data scientist to interpret. If your rankings improved you will see it. If something is not working I will tell you why.
Strategy before execution.
I do not start optimising before I understand your business, your market, and your customers. The audit comes first. Every tactic follows from a reason.
Built to last, not to impress.
Vanity metrics, raw traffic, impressions, social likes, are easy to inflate. I focus on the numbers that translate to actual business: qualified leads, local rankings, and conversion-ready visibility.
Ready to start?
Let's talk about your Ottawa business.
Book a free audit and I will review your current site, your rankings, and your local Ottawa market. You will leave the call with a clear picture of where you stand and exactly what needs to happen next, whether you hire me or not.
Get Your Free SEO Audit →