4 years in-house SEO and web performance Fluent in English, French and Lingala
About
George Mangala, independent SEO consultant.
Founder of Pokwala.
I build websites for small businesses that are set up to rank on Google, and I keep them working after launch. When you hire Pokwala, you get me directly: on every call, every build and every report.
Why Pokwala
A name built with intention.
Pokwala is a name I built from real pieces: a combination of family names that became something new with its own identity. That is the same philosophy behind the work. Nothing arbitrary, nothing off-the-shelf. Every strategy, every recommendation, every report is built for your specific business, not copied from a template and renamed.
Background
Built on real SEO experience.
I've spent 4 years doing SEO and web performance in-house for a bilingual Canadian tech platform used by thousands of people every day. That means working on real sites with real traffic, measuring what moves rankings, and fixing what slows pages down, in English and French.
Before that, I ran paid advertising for small businesses, which taught me what owners actually care about: calls, quotes and booked jobs, not vanity numbers. I hold an economics degree from the Université de Lille and a Digital Marketing AEC from Greystone College in Montreal.
GA4, Google Search Console, BigQuery, Looker Studio
Schema markup and structured data implementation
Mobile-first, fast websites on Wix or custom code
Why Pokwala exists
The middle option small businesses were missing.
Most small business websites look fine and bring in nothing. They're built by designers who don't think about Google, or by agencies that charge $10,000 and hand the work to a junior. I started Pokwala to offer the middle option: a well-built site with SEO done properly from the start, at a clear price, from someone who does SEO for a living.
How it works with me
You deal with me directly. Start to finish.
When you hire Pokwala you get me directly: George Mangala, on every call, every build, every report. I do not outsource your work to a team you have never met. When you bring a problem to Pokwala, I handle it personally, from diagnosis to delivery.
What I believe
How I think about the work.
Honesty over hype.
SEO takes time. I will never promise page one rankings in two weeks. What I will promise is transparent work, honest timelines, and a clear explanation of everything I do.
Results you can understand.
Monthly reports in plain language, not a wall of numbers that requires a data scientist to interpret. If your rankings improved you will see it. If something is not working I will tell you why.
Clear prices.
Every package and plan has a published price, agreed before any work starts. No surprise invoices: you know the hosting and domain costs before you sign, and you always own your domain, content and site.
Built to last, not to impress.
Vanity metrics, raw traffic, impressions, social likes, are easy to inflate. I focus on the numbers that translate to actual business: qualified leads, local rankings, and conversion-ready visibility.
Ready to start?
Based in Ottawa, Canada. Working across the US and Canada.
Pokwala works with small businesses anywhere in the US and Canada, in English or French. Send your website and I will email you the 3 changes that would bring you the most calls, whether you hire me or not.